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harness good news stories  for digital

since the development of this project, WRAL now has a sponsored Good News division that incorporates web, social, tv, ott, newsletter

the criteria

  • Determine best content for good news on web, social, tv

  • Provide content users want  
     

  • Be blatant about Good News story
     

  • Feature must honor brand 

results

  • Good news stories resonate on all platforms
     

  • Writing is key to winning
     

  • Text over graphics and videos inspired more audience engagment
     

  • Image(s) choice is really important
     

  • Military good news was a top consumption topic
     

  • A Good News group, ott channel and sponsorship opportunities were created since this research was done