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goal
engagement & web traffic
Both KPI's are an important part of your digitial identity. This study is ongoing
the criteria
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Build a content journey for social users based on tactical posting
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Provide content users want (Breaking news, weather, uplifting or emotional stories, things people are talking about on social
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Be relevant, be timely, be useful
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Create relationship and brand loyalty
results
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•Embedded links garner more web traffic
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•Photo posts garner more engagement
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Multi-photo posts increase engagement on the post
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Image(s) choice is really important
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•Content is king – post great content that people WANT to share and all platforms will be rewarded
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Share UGC
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