goal

engagement & web traffic

Both KPI's are an important part of your digitial identity. This study is ongoing

the criteria

  • Build a content journey for social users based on tactical posting

  • Provide content users want (Breaking news, weather, uplifting or emotional stories, things people are talking about on social
     

  • Be relevant, be timely, be useful
     

  • Create relationship and brand loyalty

results

  • •Embedded links garner more web traffic
     

  • •Photo posts garner more engagement
     

  • Multi-photo posts increase engagement on the post 
     

  • Image(s) choice is really important
     

  • •Content is king – post great content that people WANT to share and all platforms will be rewarded
     

  • Share  UGC