THIS QR CODE HAS HELPED RAISE $2M FOR WILDFIRE VICTIMS
My research into QR code implementation has helped KGW raise millions of dollars to help wildfire victims. Strategically utilizing the QR code on TV was the driving force behind this successful endeavor.
During the 2019 KGW Great Toy Drive, under my direction, we used QR codes to point directly to donations via Amazon wish list purchases and general donations. We raised $9K and had over 1,000 wish list purchases.
In February, 2021, launched an effective digital marketing campaign for a thriving new show. Under my direction a newsletter was designed and created. QR code placement on TV helped lead to thousands of newsletter sign-ups.