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THIS QR CODE HAS HELPED RAISE $3M FOR WILDFIRE VICTIMS

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My research into QR code implementation helped raise millions of dollars to help wildfire victims. Strategically utilizing the QR code on TV was the driving force behind this successful endeavor.

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During the 2019 KGW Great Toy Drive, under my direction, we used QR codes to point directly to donations via Amazon wish list purchases and general donations. We raised $9K and had over 1,000 wish list purchases.

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In February, 2021, launched an effective digital marketing campaign for a thriving new show. Under my direction a newsletter was designed and created. QR code placement on TV helped lead to thousands of newsletter sign-ups.

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