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inspire tv viewing from social media

the criteria

  • Honor the fact that 91% of the TV audience watches video with the sound down.

  • Must be text over video to honor social consumption habits.

  • Must contain interactive piece that requires an action.

  • Make it short enough to keep viewer through entire video.

  • Must point specifically to TV in the video

  • Create an effective campaign with $2,500 budget


  • Of 9 stories during sweeps period, all won the tv ratings during time slot

  • Text-over, interactive quizzes and "factoids" increased viewing of sweeps content by 73% 

  • Interactive polls created 65% more engagement

  • Videos had a combined completion rate of 92%

  • Graphically and textually, the post pointed to our newscasts

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