goal

youtube success

the criteria

  • Organize channel visually

  • Create specialized playlists
     

  • Use metrics to decide the placement of content on all digital platforms
     

  • Use end cards and end screens to point to more content.
     

  • Placing brand content in the description and optimize for SEO
     

  • Grow account by 30%

results

  • Created thumbnail presence 

  • Over 100 playlists 
     

  • Use metrics on daily, weekly, monthly strategy to drive views
     

  • 28% of overall video views came from end cards and end screens

  • Google search traffic is #1 referral for YouTube views
     

  • Account grew from 20K subscribers to 70K - Grew channel by 250%
     

September 2019 - July 2020

I was asked to speak to TEGNA employees on my success of using SEO strategy for the KGW YouTube page.