goal
youtube success
the criteria
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Organize channel visually
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Create specialized playlists
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Use metrics to decide the placement of content on all digital platforms
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Use end cards and end screens to point to more content.
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Placing brand content in the description and optimize for SEO
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Grow account by 30%
results
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Created thumbnail presence
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Over 100 playlists
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Use metrics on daily, weekly, monthly strategy to drive views
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28% of overall video views came from end cards and end screens
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Google search traffic is #1 referral for YouTube views
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Account grew from 20K subscribers to 70K - Grew channel by 250%
September 2019 - July 2020
I was asked to speak to TEGNA employees on my success of using SEO strategy for the KGW YouTube page.