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youtube case study

the criteria

  • Organize channel visually

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  • Create specialized playlists
     

  • Use metrics to decide the placement of content on all digital platforms
     

  • Use end cards and end screens to point to more content.
     

  • Placing brand content in the description and optimize for SEO
     

  • Grow account by 30%

results

  • Created thumbnail presence 

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  • Over 100 playlists 
     

  • Use metrics on daily, weekly, and monthly strategies to drive views
     

  • 28% of overall video views came from end cards and end screens

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  • Google search traffic is #1 referral for YouTube views
     

  • Account grew from 20K subscribers to 100K - Grew channel by 250%
     

ytthumb presence.jpg
yt most watched.jpg
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