the criteria

• Organize channel visually

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• Create specialized playlists
   

• Use metrics to decide the placement of content on all digital platforms
   

• Use end cards and end screens to point to more content.
   

• Placing brand content in the description and optimize for SEO
   

• Grow account by 30%

results

• Created thumbnail presence 

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• Over 100 playlists 
   

• Use metrics on daily, weekly, monthly strategy to drive views
   

• 28% of overall video views came from end cards and end screens

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• Google search traffic is #1 referral for YouTube views
   

• Account grew from 20K subscribers to 70K - Grew channel by 250%
   

September 2019 - July 2020