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gn
harness good news stories for digital
Since the development of this project, WRAL now has a sponsored Good News division that incorporates web, social, tv, ott, newsletter

the criteria
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Determine best content for good news on web, social, tv
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Provide content users want
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Be blatant about Good News story
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Feature must honor brand
results
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Good news stories resonate on all platforms
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Writing is key to winning
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Text over graphics and videos inspired more audience engagment
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Image(s) choice is really important
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Military good news was a top consumption topic
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A Good News group, ott channel and sponsorship opportunities were created since this research was done
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