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harness good news stories  for digital

Since the development of this project, WRAL now has a sponsored Good News division that incorporates web, social, tv, ott, newsletter


the criteria

  • Determine best content for good news on web, social, tv

  • Provide content users want  

  • Be blatant about Good News story

  • Feature must honor brand 


  • Good news stories resonate on all platforms

  • Writing is key to winning

  • Text over graphics and videos inspired more audience engagment

  • Image(s) choice is really important

  • Military good news was a top consumption topic

  • A Good News group, ott channel and sponsorship opportunities were created since this research was done

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